I haven't watched Top Chef since I moved away from cableTV, but I was a big fan of the show. So I went to this presentation on how Top Chef has changed Transmedia.
The panel consisted of on-air talent and behind the scenes emerging media execs talking about how the interaction with fans changed TV to SocialTV. As a fan, I enjoyed the playfulness of this session but it was really interesting information about SocialTV and Transmedia.
Visual notes from the event: